Petrifying Springs

Rebranding

The Brand

Petrifying Springs Park is the flaghip of Kenosha County Parks in Wisconsin. Known to locals as "Pets," the park offers a variety of activities for people of all ages throughout the year. Pets is home to Wisconsin's natural hardwood forests with rolling landscapes.

The Objective
  • To develop a brand identity that resembles what the citizens know and love. 

  • To incorporate the natural landscape into the design.

  • As the designer, to research and connect with the audience for a design that coincides with what the park represents.

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logo.jpg

The Process

  • Research target audience and what the brand stands for.

  • Create key words for the brands image

  • Sketch a variation of logos.

  • Critique logos and narrow down options.

  • Digitalize chosen logos.

  • Create stationary brand.

As the designer, I faced the challenge of incorporating the variety of activities that Pet's Park offers into a cohesive design to resemble the parks atmosphere.

Sketches

Pictorial and Abstract

Emblem

Letterform

Word Marks

Digital Renderings
PetsLogo5-01.jpg
PetsLogo2-01.jpg
PetsLogo4-01.jpg
PetsLogo1-01.jpg
PetsLogo3-01.jpg

The approach I took within these logos incorporate the calm and peaceful atmosphere of the park as well as its natural beatuy.

The Outcome

A stationary brand identity that combines the beauty of nature with the family environment that Pet's Park provides.

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The stationary includes a letterhead, envelope, and business cards. The business card is designed as a packet to hold seeds of plants native to the park.

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PetLetter.png