Petrifying Springs
Rebranding
The Brand
Petrifying Springs Park is the flaghip of Kenosha County Parks in Wisconsin. Known to locals as "Pets," the park offers a variety of activities for people of all ages throughout the year. Pets is home to Wisconsin's natural hardwood forests with rolling landscapes.
The Objective
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To develop a brand identity that resembles what the citizens know and love.
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To incorporate the natural landscape into the design.
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As the designer, to research and connect with the audience for a design that coincides with what the park represents.


The Process
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Research target audience and what the brand stands for.
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Create key words for the brands image
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Sketch a variation of logos.
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Critique logos and narrow down options.
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Digitalize chosen logos.
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Create stationary brand.
As the designer, I faced the challenge of incorporating the variety of activities that Pet's Park offers into a cohesive design to resemble the parks atmosphere.
Sketches

Pictorial and Abstract

Emblem

Letterform

Word Marks
Digital Renderings





The approach I took within these logos incorporate the calm and peaceful atmosphere of the park as well as its natural beatuy.
The Outcome
A stationary brand identity that combines the beauty of nature with the family environment that Pet's Park provides.

The stationary includes a letterhead, envelope, and business cards. The business card is designed as a packet to hold seeds of plants native to the park.



