Petrifying Springs
Rebranding
The Brand
Petrifying Springs Park is the flaghip of Kenosha County Parks in Wisconsin. Known to locals as "Pets," the park offers a variety of activities for people of all ages throughout the year. Pets is home to Wisconsin's natural hardwood forests with rolling landscapes.
The Objective
-
To develop a brand identity that resembles what the citizens know and love.
-
To incorporate the natural landscape into the design.
-
As the designer, to research and connect with the audience for a design that coincides with what the park represents.
The Process
-
Research target audience and what the brand stands for.
-
Create key words for the brands image
-
Sketch a variation of logos.
-
Critique logos and narrow down options.
-
Digitalize chosen logos.
-
Create stationary brand.
As the designer, I faced the challenge of incorporating the variety of activities that Pet's Park offers into a cohesive design to resemble the parks atmosphere.
Sketches
Pictorial and Abstract
Emblem
Letterform
Word Marks
Digital Renderings
The approach I took within these logos incorporate the calm and peaceful atmosphere of the park as well as its natural beatuy.
The Outcome
A stationary brand identity that combines the beauty of nature with the family environment that Pet's Park provides.
The stationary includes a letterhead, envelope, and business cards. The business card is designed as a packet to hold seeds of plants native to the park.
