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Waldorf Astoria Brassica Cocktail Book

skills

InDesign, Typography, Photoshop, ProCreate

role

Senior Designer

client

Waldorf Astoria Atlanta Buckhead, Georgia

Wanting to remain loyal to their legacy brand, the Waldorf Astoria Atlanta Buckhead asked to refresh their cocktail book. A central piece of this legacy is the original Waldorf clock, first commissioned by Queen Victoria and later acquired by John Jacob Astor IV. To honor the legacy, each page is anchored with elegant renderings of architectural features from the original Waldorf Astoria New York while hand-drawing every offering exactly as it would be served, garnish, glass, and all. This not only helped guests envision their drink choice: it prepared them for a detailed level of service they could expect from the Waldorf Astoria brand.

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