Navy Pier Rebrand Exploration

Our team led a rebranding exploration for Navy Pier, aiming to shift its image from a crowded tourist spot to a cherished destination for locals seeking family fun, quality dining, and cultural experiences. To convey this fresh perspective, we developed impactful nomenclature and a new tagline, "Find Your Wonderful," capturing the magic of discovery at Navy Pier. This campaign spanned all forms of media—from food vendor trucks and billboards to social media, train signage, print ads, commercials, and emails—inviting locals to rediscover Navy Pier as a vibrant part of their city.